Bay Area · Currently exploring new roles

I build AI-native
consumer products at scale.

Product leader with 10+ years scaling platforms used by hundreds of millions — across TikTok, DeliveryHero, and Lazada (Alibaba). Now shipping at the edge of AI and consumer, from the Bay Area.

Let's talk → See my work
Built at
FutuHealth TikTok (ByteDance) DeliveryHero Lazada (Alibaba)
About

Three things you should know about how I work.

I'm a builder at heart who has spent the last decade shipping consumer platforms across Asia, Europe, and the US. I work where product, AI, and platform thinking meet.

01

I'm a builder.

I don't just spec features — I ship them. From RBAC/ABAC systems at TikTok to AI-driven workflows at FutuHealth, I move from problem to working product fast.

02

I live in AI.

Shipped my first ML product in 2018 — long before LLMs were table stakes. Today I build with Claude daily, tear down consumer AI products, and design workflows that replace surfaces, not just bolt features onto them.

03

I know consumer at scale.

150M monthly users at Lazada. 10K+ operators at TikTok. 40+ countries at DeliveryHero. I understand what breaks — and what compounds — when things get big.

Building log

What I've built — and what's on the dock.

A running log of shipped products, live experiments, and works in progress. I'm always building something — proof beats claims.

● Live

Personal activity dashboard

A dashboard I built end-to-end with AI as the co-pilot — turning what would have been a 2-week sprint into a weekend project.

Claude Netlify
Link coming soon →
● Shipped

Assisted selling app — FutuHealth

AI-augmented sales workflow that compressed a multi-step manual process into a conversational, LLM-driven flow. Lifted conversion while reducing rep training time.

Claude Vercel GitHub
Link coming soon →
● In progress

TikTok ABAC model — live demo

A working demonstration of the hybrid RBAC/ABAC access system I shipped at TikTok — rebuilt from scratch with Claude. Showcases my approach to platform identity, and how AI compresses traditional platform PM work.

Claude Platform design Identity systems
Write-up coming →
● Experiment

AI-native social presence

Exploring whether an AI co-pilot can run a high-signal social account — content, scheduling, response. Studying the workflow as carefully as the output, because the meta-learning is the point.

AI-native content Workflow design
Follow along →
$220M
Revenue contribution at DeliveryHero
150M
Monthly users served at Lazada
40+
Countries shipped across
10+ yrs
Building consumer products
Experience

A track record of shipping at scale.

Four companies. Four continents. One pattern — turn ambiguous problems into measurable outcomes.

FutuHealth Senior Product Manager Sep 2024 – Present

Telehealth platform — owned payments, tooling, and AI workflows.

  • Launched payer-aligned bundled payment products generating $500K in 3 months and improved provider payout transparency.
  • Built patient intake and scheduling app that lifted appointment completion by 12%.
  • Launched AI-augmented assisted-selling app that drove lead conversion and lifted operational efficiency by 20% — contributing $17K/month in new revenue.
  • Designed AI-driven communication workflows that cut operational load and lifted service completion by 5%.
  • Used AI tooling to prototype, iterate, and ship product changes — compressed time-to-market from 2 weeks to 1 day.
  • Re-architected clinician vs. support routing — platform costs down 15%.
  • Drove A/B testing across patient communication journeys — refill rate up 4%.
Bay Area Relocation & reset 2023

Relocated from Singapore to the Bay Area for family.

  • Spent the year hands-on with AI tools — Claude, Cursor, v0, Lovable — prototyping side projects and learning how today's consumer products actually get built.
TikTok (ByteDance) Lead Product Manager Jul 2021 – Nov 2022

Owned e-commerce operational platform for 10,000+ operators across US and international markets.

  • Defined identity & access strategy for international expansion — hybrid RBAC/ABAC model lifted user satisfaction by 30%.
  • Built centralized communications platform across six downstream systems, in-app + email + push — 5M daily audience, CTR +2%.
  • Partnered with legal and compliance on GDPR — commercial data leakage reduced by 86%.
  • Managed and mentored a team of four junior PMs.
DeliveryHero Senior Product Manager Aug 2019 – Jun 2021

Global delivery platform — owned platform product and centralized targeting across web and mobile.

  • Mapped customer journey end-to-end — campaign config time down 85%, teams launching 5× faster, contributing to $220M revenue across 19 countries.
  • Defined database architecture, SDK interfaces, and component libraries with engineering for microservices integration.
  • Led A/B testing across 13 countries with localized solutions — +3% CTR, $500K in 2 months.
  • Integrated SSO, OAuth 2.0, and IAM for secure platform access.
Lazada Group (Alibaba) Product Manager Aug 2016 – Jul 2019

Marketing & search products for one of Southeast Asia's largest e-commerce platforms (150M MAU).

  • Shipped Flash Sale, Cross-selling, and Brand campaign features — contributing to 4% of GMV.
  • Initiated and led ML/AI product for fraud detection — drove 100% increase in SEA impressions in 10 months.
  • Partnered with data science to deploy ML algorithms — +30% accuracy in 2 months.
  • Managed a team of 20 customer service agents and built tracking for product performance monitoring.
How I work

The stack I bring to a team.

Product thinking grounded in data, platform architecture, AI/ML fluency, and an obsession with shipping.

◆Product Craft

Product Roadmap Product Lifecycle Platform Strategy A/B Testing Wireframing UAT Agile
Stack I work in
Figma Notion Loom

✦AI & Data

AI/ML Product SQL Looker Data-Driven Strategy
Stack I build with
Claude Cursor v0 Vercel Replit Lovable Bolt Netlify PostHog

⬢Platform & Security

Identity & Access Mgmt SSO OAuth 2.0 RBAC / ABAC HIPAA GDPR
Education

Three schools across the US and Asia.

MBA

Nanyang Technological University

Singapore

MBA · Exchange Program

George Washington University

United States

B.S. Industrial Engineering

Yuan Ze University

Taiwan

Let's build something good.

Based in the Bay Area. Open to product roles across consumer tech, AI-native products, and platform companies — whether that's IC, leadership, or founding. Reach out — I'd love to chat.

📧 Mingmin.Yeh@gmail.com LinkedIn →